View Full Version : No one Is Getting New Kids Lately - Any Advertising Ideas?

07-05-2011, 02:20 PM
I have been doing licensed home daycare for about 20 years. I know there are times when we go through slumps of not getting new kids. However, in this economy, a lot of moms are unemployed and have began offering unlicensed care - in my state it is illegal to babysit in your home on a consistant basis, but a lot of people are doing it. So, we already have plenty of licensed daycare providers, plenty of centers, and now lots of babysitters. A good handful of licensed providers have given up after a period of having only 1-3 kids (we are allowed 8) and closed their daycare to go back to work out of the home. I refuse to shut down! I love my job and know that I want to do this for the rest of my life. However, I, like everyone in my area am having trouble getting new kids. Do any of you have any advertising ideas that might help me? I have been licensed for 20 years, am open from 6am-6pm - I am licensed til midnight and for 7 days/wk however I don't get response to my evening/weekend ads at all, provide all meals and snacks, provided a preschool educational program, am a certified infants and toddlers teacher, certified preschool teacher, am qualified to be a director of a center, am CPR/1st Aid/SIDS certified, and have numerous written references from previous and current parents.

So I think I offer a good program, I just can't get calls lately. None of us are really - I have a couple of friends in the business and none of us are really getting calls. I know there has to be parents needing childcare - we just aren't attracting them to our businesses for some reason.

My friends and I have tried Craigslist, the local newspapers, handing out business cards, and we can't even get a full 8 kids. So, I thought maybe someone could give me/us more creative ways of advertising or ideas of something to offer that might attract clients.


Cat Herder
07-05-2011, 02:28 PM
I have been getting alot of part time and split shift requests.

I can't accommodate those, though. It is just too hard on my family.

I have also turned away many newborns lately...with 2-3 siblings.

I also cannot accommodate that. Too many eggs in one basket financially for me.

That seems to be who is looking the most in my area.

Tough market. :(

07-05-2011, 02:33 PM
Reach 100 posts in our forum and you get a free listing in our Daycare.com Registry.

07-05-2011, 02:34 PM
Infants are the big market in my area right now, too.

07-05-2011, 02:34 PM
My area is over saturated with home daycares. I got my license last August and just had my first real interview. I've had a few lookie lous wanting prices, but i think they were other providers. I have to be honest though, I didn't advertise for over 6 mos because I needed to help my mom out.

I'm listed with the local referal program. I've been advertising on Craigslist, the local throwaway paper, and in the Penneysaver. I just placed an ad on a local restaurant's menu. It was less than $300 for the year. If I get 1 child from that ad, I'll recoup my fee in 2 weeks time.

I'm pretty sure that the family I interviewed last week got my name from here. The child will be 1/2 hr a morning before school, 4 days a week.

My neighbor across the street picked up 2 families, but they catered to a specific culture (Mandarin).

07-05-2011, 02:42 PM
Michael, I'm on post #22 - I might have to be on here all day and night - but I'm gonna work my way to 100 posts!

07-05-2011, 02:48 PM
I had a real dry period here too (Southern Ca). But a couple weeks ago I had this huge burst of phone calls. The only problem is they were pretty much ALL infants or pregnant. I was able to get a couple kids out of it, but now I am hoping for more toddler interest or just have to wait out till these babies are older! haha

This is where I advertise:

My website
Craigslist with a link to my website
I hand out my business cards to people randomly at Target or Walmart while shopping (if the kid is cute & parents look nice! haha)

The only site that actually gets bites is Craigslist or if someone randomly finds my website on Google. I hope this economy shapes up pretty soon! A lot of moms are staying home with their little ones these days. Good for the kids, but not so good for our biz!

07-05-2011, 02:50 PM
Hey Michael - I've gone over 100 posts... how do I advertise on daycare.com?

07-05-2011, 03:09 PM
Hey Michael - I've gone over 100 posts... how do I advertise on daycare.com?

PM me this info:

Company/Business Name:
User Name:
Street Address:
Zip Code:
Email Address:
Hours of Operation:
Center Based:
Home Based:
License Number:
Age Groups:
Description/Special Services:

07-05-2011, 03:20 PM
I have fairly good luck on Craigslist. I also handed out flyers in my neighborhood, not in mailboxes but in the doors. However, my current neighborhood does not allow that. I never put the address, just that it was a local daycare and gave very general info and an email address for inquiries. I also am going to have some quality signs made to post on street corners and see how that goes. I agree though, I am seeing SOOOO many SAHMs taking 1 or 2 kids that the choices for cheap daycare have skyrocketed. The norm is 125-150 per week in this area for in-homes and some SAHMs go as cheap as 90 a week, all inclusive. There is no way I can compete with that.

07-05-2011, 03:24 PM
hey and I have been paying this whole time.... as you can see Ive got a big mouth...lol

Cat Herder
07-05-2011, 03:35 PM
I paid to advertise here for 3 months.

I got my first call within minutes of posting it and the phone rang a bit too often for my tastes.

It is worth it if you have openings. :ouch:

07-05-2011, 03:56 PM
hey and I have been paying this whole time.... as you can see Ive got a big mouth...lol

If you're paying I will give you a year for free. PM me.

07-06-2011, 08:12 PM
I filled my last two spots making a website on wordpress.com and puting it on CL with my ad.

07-06-2011, 08:16 PM
I paid to advertise here for 3 months.

I got my first call within minutes of posting it and the phone rang a bit too often for my tastes.

It is worth it if you have openings. :ouch:

hey...lucky duck...I have an ad here and have NEVER gotten a call from it.

07-06-2011, 11:58 PM
I got most of my kids from craigslist, but I also have a sign out on my front yard that I ordered from Vistaprint that has got me a lot of calls. I also had some car magnets made there that I have on my car and on my husbands car. I also use Vistaprint for my website which MOST of the people that call compliment me on how much they love my site. And it was so easy to do! :)