Marketing Accountability Group
So I need to get serious about marketing my program to parents, anyone want to join me....? Let's do it together and hold each other accountable.
Feel free to share ideas and to check in here with your progress and I will do the same. If are full with no need to market your business GREAT share tips with us so we can get there too and cheer us on as we strive for that! lovethis What have you done in the past to market your business? What worked? What didn't work? What marketing do you pay for? What is a complete waste to pay for? Etc. |
I just opened and have done very little to no marketing. Marketing wise I have:
So far I have enrolled five children - all boys, all part time. I like part time as I actually make more this way but it means I have more spots to fill. One of my currently enrolled children stays past the time I want to be open so as soon as I fill my other spots I plan to give them notice, which I am very much looking forward to. :D This week I brainstormed a list of local places to market at. I plan to order business cards and design a flyer this week as well. |
Originally Posted by CityGarden: A big chunk of my wait list is from this app. I got all of my clients from FB mom group postings. I've found some are hotter than others. |
Originally Posted by CityGarden: Seeing as how local is generally where the prospects are, I plan to start with flyers. Put out about 2000 flyers surrounding wherever I set up. My website will also be a main source of advertising because I know enough about sites that once I launch it, I know I can make it so anyone searching for daycare in my area, will find the website. I also plan to do bulletin board ads in any laundromats, grocery stores, and any other places that have a place for it. I can't say how those ideas are going since I'm not ready yet. ;) |
Originally Posted by CityGarden: |
https://www.daycare.com/forum/tags.php?tag=marketing
https://www.daycare.com/forum/tags.php?tag=advertising Found ^^^^ using forum tags (marketing and advertising) LOTS of ideas, tips, and suggestions :) |
Originally Posted by Blackcat31: |
My first spots filled through local Facebook groups and a referral from an already full provider. Then word of mouth after that.
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Originally Posted by Mike: Which is why Cat Herder deserves an award for taking time out of her forum usage and adding tags to threads so the rest of us can easily find (search) them. :p :D I've gotten to the point where I feel if the info is available (and free) then one could certainly give up a bit of their time to look for that info ;) :lol: *disclaimer* ^^that comment is NOT directed at OP of this thread in regards to this thread. :) |
I do feel like the info is out there.... and Black Cat you know I dig up old thread ;) but I was hoping for those of us in the trenches now that we could use a space to motivate each other (like a weight watchers group for marketing our biz)!
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one of the things that I did almost 10 years ago when i moved up state and had to start over was volunteer in my community so that eveyone knew who I was and what I did. From there it grew and then eventually snowballed.
Not bragging, but I have not had an open spot in many years and I really feel it is because my family and I are always in the community and we know a lot of people. In return, people get to know me and trust me. It's easier to sell myself when I have my community to back me. |
I plan to Volunteer at my son's local preschool, it's a chance to get to meet families and tell them of my new daycare :)
I'd be interested in knowing if anyone else has tried this.. I also plan to hand write some letters to a nearby, new housing development where I've noticed a lot of play equipment in the yards. I'll have the front printed and write something short inside. |
Originally Posted by CityGarden: |
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