My CL ads always have pictures of my daycare space as well as some of the kids doing activities. The text that I add always talks about the spot that I'm looking to fill and I include my fee (Id rather have it posted and the families know about it up front so that I know that calls that I get are serious). I use their maps option and include a map with a pin of my general location.
I also include my flyer which has a lot of my general information and references to my website where they can find more information, more pictures etc.
Here's my current
CL ad that I have up. I'm trying to fill a very difficult Tues-Thurs spot
.