Yes, pictures make a HUGE difference...you don't come off a big strange unknown to people if they already have an idea of what they might see before hand. It takes a lot of their worry away! Before I decided to open my own daycare I had to find care for my older daughter and I NEVER gave a second glance at the daycare ads that didn't include at least a few pictures. My reasoning was that "If they don't at least show a little of what to expect how do I know that I'm not walking into some psycho's home?"....strange things have happened on FB and craigslist ads alone.

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