Have you tried...
1. Having an open house?
Make people in town aware of the date and time (evening hours work best) invite them and their kids in to look around, play with toys, color meet the teachers and so on. Advertise with a big sign in front of pre-k or in newspaper. Have all the visitors sign in and leave an email address.

2. Offer buy 1 get 1. Offer 2 weeks for the price of one. It's tough on finances but if it gets people in the door it's worth it.

3. Send some pics. of the new daycare into local newspapers and see if they will put them in. Sometimes they just need space to fill...

Hope these help

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