Have you ever had good online reviews that seem like they backfire on you? I changed how I advertise for this school year. I've felt like I get more "different" families than ever before, and I wonder if it's from the positive reviews.

Like, two reviewers said that I am so safe. Then I got my first suspicious, nervous family. A couple of reviews said that I was so kind. But then I got families that are hard to communicate with about their children's problems, and I get the feeling that the children might have been shown the door in their previous daycares.

So if my reviews say that I am so kind am I going to get kids that try my patience? If my reviews say that I feed healthy food am I going to attract health nuts? If my reviews say that I give kids individual attention, am I going to attract special snowflakes?

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