I get the most calls right before Christmas and right before school starts. It seems there are a lot of parents needing care then but my assumption is that they need care then because they bailed on another daycare because they were charged (or will be charged) for those vacation days.
The thread here on this forum about providers billing over holidays is proof of that
All my clients are from word of mouth but I am also listed on several lists/sites in my community so my name is passed out alot by Head Start offices, my licensing agency and our QRIS program. I am also referred alot by past and current families and I have a website with an active wait list so that helps too.