Thread: Advertising
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Old 09-30-2013, 10:52 AM
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Leigh Leigh is offline Member
Join Date: Apr 2013
Posts: 3,723

Radio works well if you can afford it. Some areas it's really cheap (it is in my area). I can purchase ads that run in rotation with weather updates (15-seconds) and get up to 400 ads a month for $125. Weather is on when people are in their cars going to work, so you reach parents as well as grandparents, friends, etc. of people looking for care.

You could try a cross-promotion strategy, too. Do you have a place that specializes in children's haircuts? You could hand out coupons or cards for them in exchange for them handing out your business cards. You could hand out pizza coupons in exchange for a pizza place offering your cards (lots of parents order pizza). Same with children's clothing or consignment stores, toy stores, etc.
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