As someone who used to work at many call centers and relied on different lists from different companies for contacts... many of these "contact lists" are horribly inaccurate. At best, maybe a quarter of all our contacts on lists were actually correct and of the correct contacts maybe only a quarter of those actually brought us any income. I'd venture to say that that statistic is about the same in regards to this type of list too. So, if you're mailing to 200 addresses and 50 of them are valid contacts and only 12 or so generated income - I'd say that's worth it.

I just checked the Canadian Vista site and it doesn't appear they offer this service to us folk.

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