Your reputation in the community is what drives this business. The "word of mouth" is powerful and it doesn't take long for that to get out. A pleased mom or dad is an awesome advertisement. Matter of fact, we reduced our $500.00 per month add in the yellow pages to a 1 inch $90.00 per month listing all due to an awesome reputation for the type of care that you are talking about. Also dropped the billboard add that we had in the area - $136.00 per month.

I found that the appearance of the lobby, office, and center that the potential parents see is immediately important. Then the quality of care begins to seep in and once you have the parents to that point... It works very well.

We have paused in expanding to another center because of the lack of ability to oversee as we too want what you mentioned in the post.

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