Originally Posted by Blackcat31:
When I first opened and was trying to establish a reputation in my community, I tried all the methods you listed above.
Now that I have been in business for many years, I no longer advertise and simply get new clients through word of mouth from current clients. They also keep my wait list FULL.
I'd continue trying Facebook, Craig's List and local business bulletin boards. Also spread the word....have your current clients tell others...I'd also consider offering a referral discount for any new families you gain from current families.
Word of warning when dealing with referral bonuses though is make sure the family that is new stays for X amount of time before giving the current family any kind of "bonus" for the referral.
How much of a discount would you offer for a referral? I currently charge $175 per week for full time. How long should the new family be enrolled before the bonus is given, in your opinion?