My personal rates are being determined by our local factors:

-Our area has a childcare shortage and is a suburb with housing that averages $200k in price. Most families are two parent working households.
-Our centers charge $215-225 a week for infants to 2 years and it only drops maybe $10 a week after the child turns two.
-Our after school care options in this area are $75-80 a week including transportation to the center. In the summer school agers are charged $150 a week at centers and parents provides a $150 pass to a local waterpark/amusement park that the center takes them to a few times a week.
-My operating costs require me to charge a certain amount to make a worthwhile profit. My rates sit between that minimum amount and the local childcare center rates. I don't provide transportation or field trips but I am 2 walking blocks from the elementary.

It's going to be based on what your area is in terms of income, ability to pay, cost of living and local competition in terms of childcare in my opinion.

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