Been there.
I bypassed the awkwardness by naming my preschool class.
Ex:
Notices:
* All Parents: We will be having a Birthday party on Friday for....
* Grasshopper Parents: We will be doing our bi-annual Assessment next week to evaluate and recognize their awesome accomplishments so far and to plan for the second half of our academic year.
I found that actually encouraged more families to become Grasshoppers when they can see what we are doing before committing.