Forum DAB Hand Sanitizer HiMama Childcare App

Go Back Forum > Main Category > Daycare Center and Family Home Forum

Daycare Center and Family Home Forum Daycare Center and Family Home owners, Directors, Operators and Assistants should post and ask questions here.

Thread Tools Display Modes
Old 06-14-2014, 11:17 PM
Vici.d's Avatar
Vici.d Vici.d is offline
Join Date: Jun 2014
Location: Prague
Posts: 1
Default How To Get First Clients To Assign To A New Daycare ?

Hi guys ,

Really need your advise on getting the first clients to a newly opened daycare. Probably I am not the only person having problems with that , and I would like to know how you guys have done it.
I ve started a new daycare , its opened a few months and I have issues to get clients.
1.They come , they like the place (obviously everything new and plenty of toys ) they like the location (easy to get by public transport and close to centre) , prices are approx the same as all other daycares in this area have (some DC have the same prices , some are more expensive).
2.But when they see its totally new and there no kids assigned yet , they say that they want their kid to socialize and that they would better wait until we have some kids assigned .

Even though I m always there with my daughter , who is 2,5 years and I always say that kid who will assign first will have anyway partner for play as my girl is there with me. But they want to see at least a few (4-6 kids ) already assigned .

So , how can I sort it out ? Its already for a few months !
I have a good web page , started to promote it - to keep it on the first line in the search system in local ( I live in Cz Republic ) search web and also trying to figure out to make the same in local , before I was also putting flyers to all cafes with kids corner , indoor playgrounds , kids gym . Promoting my Facebook account, have more then 400 likes for now.
On Xmas (I ve just had finished all constriction works and decoration ) I have made like combination OPEN DOOR day and Xmas event - put xmas tree , invited Santa who was very nice and was reading books to kids , made some activities for kids - xmas art&craft and cookies decoration. Invited kids book fair - so parents could choose nice books for their kids.
But that was it , parents were all saying that its a very nice place , very safe for kids , lots of appropriate toys , good location - but they would wait till I get kids assigned !

They also want to see the teachers , for now I am the only teacher there and of course I will take some teacher / student of pedagogical faculty to work with me after a have at least 2 -3 kids assigned. But how can I hire now smbd when I do not have kids there ! ?

But somebody has to be the first to assign ! So how can I do it ?

thanks a lot guys !
looking forward to hear from you
Reply With Quote
Old 06-15-2014, 02:13 AM
Michael's Avatar
Michael Michael is online now
Admin &
Join Date: Aug 2007
Location: Moorpark CA, Ocean Ridge, FL
Posts: 6,986

From Prague. Wow, we are getting quite worldly here. How did you find and welcome!

What is the address for you daycare website? We are busier on the forum during the week.
Michael Castello

Last edited by Michael; 06-15-2014 at 02:17 AM.
Reply With Quote
Old 06-15-2014, 06:38 AM
Sugar Magnolia's Avatar
Sugar Magnolia Sugar Magnolia is offline
Blossoms Blooming
Join Date: Apr 2011
Location: Where the wind goes.....
Posts: 2,379

Hello and Welcome!
This is a tough issue. We experienced this during the first few interviews we had when our center was brand new. We also had our son (who was 2 at the time) always there. It took about 10 interviews for someone to finally be the first to sign up. Once we had two children in care, more came soon......slowly. After a month, we had 3 clients and our son enrolled. Then it all started rolling well! The parents of that very first little girl........their family is still with us and we take care of their youngest daughter now.

Try banners. Try discounts or "special offers" like "no registration fees for the first ten clients" or half price for the first week. Or maybe a referral program?

I wish you luck, and keep trying! It will happen eventually.
Reply With Quote
Old 06-15-2014, 08:59 AM
MarinaVanessa's Avatar
MarinaVanessa MarinaVanessa is offline
Family Childcare Home
Join Date: Jan 2010
Location: Ventura County, CA
Posts: 7,200

I'm not a center and this is probably easier for me to do as a home daycare than a center but I borrowed friends and family's children and offered them free childcare a couple of days a week and for when I had interviews.

That first client is always the hardest to get and parents are hesitant to be the first clients. When I had my friends and family's kids in my daycare during the interviews (2 at a time plus my own DD) they were more interested in signing up and I got 2 clients in within the first 2 weeks of doing that.

Can you try that? Or try offering the first week free and even if those people don't sign up you can call previous people and set up new interviews and when they see the other children then perhaps they'll be more excited to sign up. Good luck!
Daycare Ninja, CA
Helping Hands Childcare
Reply With Quote

foreign daycare, international, marketing ideas

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Licensed DayCare vs. Private DayCare marylmr Daycare Center and Family Home Forum 45 09-16-2017 08:50 AM
Private sitting and Daycare? Fees? Thoughts? Nebula Daycare Center and Family Home Forum 8 09-17-2013 12:41 PM
Family Hates My Daycare But My Family Needs The Income DaisyMamma Daycare Center and Family Home Forum 37 02-06-2013 04:16 PM
Refusal To Listen...WWYD? Preschool/daycare teacher Daycare Center and Family Home Forum 29 02-08-2011 04:15 PM
Help with daycare clients and cigarette smoke khenrikson Daycare Center and Family Home Forum 18 08-18-2009 01:07 PM

All times are GMT -7. The time now is 06:56 AM.         Find A Daycare         List Your Daycare         Toys & Products                 About Us
Please read our Disclaimer before continuing.

Topics pertain mainly to the following States:

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming