http://www.youtube.com/watch?v=ZgmbJso-2-o

This commercial just really hit me wrong. I'm very supportive of BFM as I was one through my four children. I don't see why they had to use this example of being a good mom. I covered with all four of mine when we were out and about.

I think its wrong how they had her say "Eyes up here" and "She's already eating". I think there are a million other ways they could have done this commercial to sell the diaper, a million other way.

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Yup... the "eyes up here" part was what got me to. Why? Why didn't they do a full frontal view and have the mom make way for the waiter to get a really good look so she could educate him and exercise her rights?

Time to take a
good
long
look
real
close up
and personal.

Time to ask TONS of questions and have an "experience" together. Let's SHARE our experiences with our friends and family and talk about it... compare and contrast. Let's all get an OPINION so the whole wide world can embrace the experience and LEARN from the mommies of the world. Let's video tape, blog, vlog, twitter, facebook and let's make sure these mommies AND their babies they are publicly feeding REALLY go public... saved for all of eternity so future generations can learn from their wisdom.

If we are going to do it... then let's do it.

I'm over the militant in your face breast feeding. It's time to up the ante.

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Wow, I honestly can't believe this commercial was on TV!?
I support Breast Feeding, but I think this commercial was done in poor taste. This was suppose to be a commercial for diapers! I prefer not to see a breast feeding Mom uncovered in public, I believe there should be some modesty!

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I think the "eyes up here" comment was a bit much too. Honestly I hate all the Luvs commercials recently. That "poop there it is" commercial was nasty! I saw it got voted worst commercial of 2011 but I still see it!

I agree, I was unable to breastfeed due to medical issues and I have never felt more humiliated or looked down on. I actually lost friends over it. One said I was injecting my DD with harmful chemicals (formula) and should have hired a wet nurse . I just couldn't stand to be around them anymore as they we ruining the memories of that time for me. I honestly have seriously reconsidered having more children because I don't know if I go through that humiliation again.

You already feel lost and afraid to mess up as a new parent but the bashing I got over formula was ridiculous. I even left Christmas dinner at DH's family's house early and in tears because his aunt lit into me at the dinner table.

I have nothing against BF, I support my friends/DCMs that do it whole heartedly, but the attitude of some of the women is what gets me.

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Another fine example of today's lack of decorum and discretion. Modesty is out the window.

I nursed 2 sons and was able to do it without exposing my body to the world.

People have a right to breast feed but I don't want to see it thank-you-very-much.

Let the diaper company know how much you dislike their commercial and don't buy their product.

Here you go.. tell them what you really think about their commercial: https://pg.custhelp.com/app/ask/p/63/

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My FMIL said that with my fiance (her only child she carried to term) that she wanted to breast feed but couldn't for some reason (I forgot why) and he had really bad allegries and was allergic to every formula she tried and he wouldn't gain weight from any of them. She felt really bad because she knew breast milk was best for him but wasn't able to breastfeed him. And I guess oneday a nurse suggested goats milk because it's easier to digest and it worked.

But yeah I support breastfeeding and I plan on breastfeeding my future kids but in that commercial she did kinda come off as b!+c#y. The guy looked like he was nervious and uncomfortable because he was young (most likely single with no children). If he was staring at her breast like "Hello.... " then yea that would have been understandable for her to say that. I think they were trying to make it seem like she was more confident with her second kid like she was an "expert mom", which is also a bit of a sting to moms with only one kid too. I have heard alot lately about celeb moms that say "your not a real mom until you have two kids" (I think Jessica Alba and Elizabeth Banks were a few of them). Last time I checked you just need one kid to earn the title 'mom'.

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Im not for BF or against it...to each her own. part of the reason my brother and I werent BF is because wayyyyyy back then, you were looked down on if you DID! It is a shame that people have to be judged by this. The commercial didnt really bother me. the Poop there it is kinda did though.

the basis behind the commercial is true, though! First child, kid gloves...second and beyond, not so much!

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I could not BF because of some complications I had, but if had done it I know that I would cover myself, for respect to my child, my self, my spouse and the people that are around me. i don't think BF=expose yourself.

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Same here.

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Really? Really? I am astounded that some people are offended by this commercial. The woman playing the mom was VERY covered...you see much more than that at the beach or just walking down the street now-a-days! Why do people continue to behave as though a breast is something to be ashamed of or is something they've never seen before? I am personally a very shy & modest person & would probably be more like the "before" mom but I have seen countless women nursing in public showing MUCH more than that and I don't give it a second thought. Often even if a women is taking care to be discreet she ends up showing a little more than she's like because of a squirmy baby. It is natural and normal and until everybody chills out about it people will continue to act as though it is "icky" or shameful. Oh and filming and posting it to the internet is just immature and mean.

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Well it's regular tv so they couldn't show much of her anyway... my point was that it was somehow FUNNY that she wanted the waiter to look away.

Yeah immature and mean maybe... but the point IS that once you go public the public gets to go public with you. You can't control what other people do with your public. If you are going to put it out there then anyone within eyeshot of you gets to do with it as they WISH. If you are going to be one of those "countless women nursing in public showing MUCH more than that" then you need to understand that the viewing public gets to SHOW much more than that too.

I've been blindsided by this very issue recently and have NO tolerance for it at all. All the WORDS mean nothing to me. I wish I would have seen it coming because the outcome would have been very different. Believe it.

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I'm a big nurse in public-er, I'm super for it, I love seeing other women do it. My bff also nurses in public. She's well endowed and shows everyone everything. Our circle of friends' husbands have all seen waaay too much and it's kind of a joke among us now. So boobs, NIP, nursing, awesome have at it.

BUT the mom in the commercial is high-horsing and THAT drives me nuts. It's just adding to the stigma of nursing in public, too. Whenever I got "caught" I'd just smile nicely. If we want it to not be a big deal, we have to treat it that way. It's natural to double-take because we don't see it much.

Also I HATE big business, and advertising more than annoying nursers, and I think it's disgusting that Luvs is jumping on the nursing in public controversy bandwagon. Like they're sooo progressive or something. Give me a BREAK.

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I liked the commercial. Those who have breastfed more than one kid can probably relate. So the mom asking the waiter to move his eyes was a bit much. But the toddler giving him the eye was hysterical.

But I get what Nannyde is saying. If you are going to BF in public, you can't control how the public is going to respond.

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Their ad in a way doesn't make since for their product because they are supposed to be advertising for a products that have to do with what comes out of the baby, not what goes in the baby; like they think they will get more nursing moms to buy their product. If it was for a breast pump, a nursing bra, cover or something related to nursing then it would make more sense.

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I agree with you.... I think it was distrusting to show on TV... I will admit I do nursed both of my daughters but I refused to do in the public. I always go to a private area to breastfed my daughters. Now I am currently pregnant with my third child and I will again breastfeeding my new son. Again, I will do it in private area.... I am not comfortable to do it in public.. That is just me....

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All hek here's my two cents...I thought it was FUNNY AS HEK!

Yep funny! Why b/c for a young man no more then 21-25 he probably haven't seen this before...up close as so. So the look on his face was funny to me. And the act it self was so true to me!!! I BF my last two kids "got four total" and with the first I was so ashamed to BF in public I thought it was a BIG no no...but by kid # two...I was all like the hek with covering up it's hot as hek in TX kid gotta eat. Totally Funny

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I have no problem with bf'ing in public as I did, although discreetly. My only issues with the vidoe are 1 - what does bf'ing in public have to do with diapers? and 2 - if we want bf'ing to be a "natural" thing then why bring attention to it in the video? If they wanted to show the mom nursing her baby, then why not just have her nursing but not draw attention to it? Isn't that what most that bf want? The right to nurse without it being made into a scene?

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Meh....
I saw this commercial a few days ago and thought the point of it was funny.
We do change quite a bit after the first child. We may get the fancy schmancy diapers for the first one then realize that the cheaper Luvs work just as well.

FYI....There was much more "boob-age" on the commercial that followed. I think it was for a burger There seems to still be a double standard. Boob for sex = okay. Boob for food = not okay.

Whatever.

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Yep, that's our society. Quite sad. Boobs sell things. But where Luvs has gone wrong - there aren't too many guys making the diaper decisions - hahaha.

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I didn't see what it had to do with the product, found this comic & thought it was funny

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1349843808917_3610235.jpg

The commercial reminded me of this

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I thought it was funny!! I like funny commercials and this was right up my alley! These companies have to hit hard since everyone has dvrs these days! I would've never seen this on tv because of that!

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I dont know what the big deal is about any of it.

Yes, boobs are for feeding babies.

Yes, feed them in public.

No, I dont need to see your saggy boobs. Cover up.

No, I dont need to see your perky, perfect boobs. Cover up.

No, we dont need to obsess about boobs.

They're just breasts.

(I meant this in general. Wasn't targeting anybody here.)

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Don't hate me! But I think 2nd+ time Moms ARE more lax, because they ARE more confident in their abilities. I bought my 1st child all name brand things, including diapers and I was young & broke. I was completely OCD about her. We all have referred to the FT Mom with a young infant on this forum. 2nd kid- Luvs & cloth. Plus, and this is coming from someone with 4 kids, you really don't know how much MORE it is until you're there. For me, it's not insulting because I was there, and I empathize and remember the 'early days' annnndddd I wish I could go back and tell myself to chill the heck out and go with the flow.

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I agree.

But, for those who think that if we breastfeed in public and aren't perfectly covered that we should launch a breastfeeding campaign by posting our photo everywhere then I will help ya out. When baby comes I'll post a giant boob with a baby attached for you. I'm an extremely modest person (no shirts that hint at cleavage, no shorts, no two piece bathing suits) due to my religion but when it comes to feeding a baby? I'll just do the best that I can.

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My oldest has SPD and when he was an older baby would not nurse with a blanket over him because it bothered him greatly. I'm a modest person and it was hard for me. As a mom, his needs came before mine. I fed him in public as needed in the manner needed to meet his needs while trying to be as modest as possible for my own needs. I don't really understand the pulling-the-shirt-down method, but maybe the from-under method doesn't work for some people for reasons I don't understand. I have friends that never breastfed at all for reasons that were best for their situation. Bottom line is that most of us are just moms trying to do what is best for our kids and our families. More support and less judgement.

But what do I know, I used cloth.

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There ya go. Game on

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I'm not saying that moms aren't more confident with their second kids, I'm sure they are because they know they can never be fully prepared and that stuff happens. But there are celebs that are FLAT OUT saying you are not a REAL mom until your second child is born. And it seems like everyone is jumping on the bandwagon of "you need at least 2 kids to be a good mom". I read blogs about people who say some people bug them all the time about "when are you going to have a second kid?" when they don't know if they have fertility issues or if they are just happy with 1 kid (or assume that they want to discuse what goes on in their uterus with everyone). Then you also hear about people who are implying that they aren't good parents because they only have one child:

http://thestir.cafemom.com/big_kid/1...h_only_one_kid

It just seems like no matter what decision someone makes when it comes to reproducing there is always some who says "its not good enough". At this point I am almost afraid to have kids of my own.

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I'm a cloth diapering, crunchy mama as well.

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Pish posh. Someone will always say something you are doing is not good enough in life. People love to have opinions about things that have nothing to do with them and just love to hear themselves talk! Our society is rude, outspoken, and loves to be in other people's business. Ignore it! It'll save you a whole lot of time, energy, and grief.

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Popping them under a T-shirt is the easiest way IMHO. Forget the Nursing shirts and outfits. They are a waste of money. Nursing bras are OK but it's just as easy to use a regular one and pop what you need over the top.

My friend nurses her children in the front row at Church. She's had 7 children and I've never seen more than a slight side of her breast when she was first getting the baby latched on. It's called being discreet and yes, we all do what we feel is best but there are many things on TV and Commercials that really don't need to be there. Especially when they are only there for Shock Appeal.

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Not when you don't have enough to be able to just pop it over the top of your bra I always did a nursing bra and discreetly lifted my shirt up just enough. I can't imagine ever being personally comfortable with pull my shirt down under my boob to nurse in public like the lady in the commercial. As I've gotten older, however, one thing I've learned about parenting is that all circumstances are different and that the best way to do something depends on the individual circumstances.

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I always wore a tank and a shirt over it, tank & nursing bra go down, baby goes under shirt. No belly, no boob.

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first, I just saw this commercial and it has nothing to do with diapers.

second, (I nursed dd till she was 3 yrs old) I covered up, esp. in a restaurant, it has nothing to do with bf, its called respect for others. Just like I expect people to discipline their children out in public, I expect people to cover up. I don't want to see anyones boob, I don't care if your nursing or not (and I've been there)

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Respect for others.

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http://www.youtube.com/watch?v=49rK6DQDB38

The most inappropriate questions people ask expecting/new moms: circumsision and breast feeding (she also does home daycare)

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Nice rant.

I kind of feel that's a cultural thing. There is a trend to not do it now. Her reference to the fact that she calls it "mutilation of your child's junk" isn't cool but it seems like she has a lot of friends and relatives that have gone way too far with their questions and opinions and she's sick of it - rightfully.

I have never asked someone if they were doing it but I have been told by mothers that haven't done it and they usually go into great detail as to why they didn't - like they had to prove themselves. The only person that needs to ask this question is the Dr. in the Hospital after you have the child. Even they don't ask why.

I have asked women if they intend to BF because I would love to encourage them but if they say no - in fact I have one friend that was like "No way - that's disgusting!" - I let the subject drop. I think it's a great thing but not necessarily for someone that intends to go back to work right away.

I kind of agree that the first topic (circumcision) should be added to the taboo list of general conversation topics.

Her baby is adorable BTW. What a cutie!

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BTW - got a reply from Luvs:

"Thanks for contacting Luvs!

I'm very sorry if our ad offended you. It was based on the insight that many parents approach parenting differently with their second child than they did with their first. Breastfeeding is just one of the many things moms often feel more confident about with a second child. Our Luvs commercial is intended to bring that experience and confidence to life.

Still, we rely heavily on consumer comments regarding our ads, and feedback like yours will help us decide how to approach future advertising efforts. Please be assured I'm letting the rest of our Luvs Team know how you feel.

Thanks again for writing!

Kelly
Luvs Team"

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I find this commercial funny, not offensive at all.

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I think these diaper commercials are getting blown way out of proportion. First there was the huggies one that got dads mad because there was a negative connotation that dads were to dumb to feed to diaper there kids properly. Now its the boob mom. IMO if she had just covered up this would not be an issue. I have to say that if Im at a restaurant I would rather not see somone's boob hanging out for all to see. I dont have a problem with bfm but there is an an awesomed modesty most people expect in public.
I agree jewels, and I have to say that men will be men!

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I agree with this. It is true, and I thought the commercial was rather funny. As for the "exposed" breast, I've seen young women with more cleavage walk the red carpet. As someone who's a bit more european in her sensibilties, I think we are way to senstive about nudity in this country. That said, I would prefer not to see someone else nipples in a restaurant...lol

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