I'm still in my planning stage of starting a daycare and there is no need for it in the area I currently live. According to research there is some demand for it in an area I'm thinking about moving to. Question is, how much need, and does anyone in that area want a male watching their kids.
I'm thinking about doing some pre-advertising before making my decision as to whether or not that's the right area to move to. Put out about 400 flyers in that neighborhood, advertising a potential new daycare, and see what response I get. I've been self-employed most of my life so know quite a bit about advertising, but daycare is a little different than my other businesses so I'm asking you ladies and gents with experience in the business, and you parents out there, for your opinions.
Do you think it's a good idea to advertise a potential new daycare opening?
Should the ad say I "may be" starting a daycare, or just advertise a new daycare and let potential clients know it's not definite yet?
Should the ad say I'm male, or leave that for anyone who contacts me?
If all goes well, I plan to move Nov 1 and start daycare shortly after.