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Old 02-28-2012, 11:08 AM
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Default Raising Rates

Hi. I am considering taking over an already existing daycare. The school is awesome!! In order to "break even" the school needs 54 students. Currently the school has 51 students and is licensed for about 100. The owner is currently in the hole every month about 3-4,000 p/mo. the school is AWESOME, but it is a hidden jewel. The owner is hardly there and has other facilities and is unable to advertise and market, etc b/c of his schedule. I am considering taking over the lease and keeping the existing staff, director, etc but am considering raising the tuition about $12 a month to make up for the loss and also do marketing and other things to get the word out. The tuition is currently priced about 200-300 dollars LESS than comparable preschools/daycares in the area. It offers Spanish, a full computer lab and so many other amenities! I am just worried about the parent's reaction to new ownership and the $48 p/mo increase. Any thoughts or suggestions??
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Old 02-28-2012, 11:23 AM
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nannyde nannyde is offline
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Is it really a school or do they just call themselves a school? Do they have licensed teachers or are they just regular staff assistants?
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Old 02-28-2012, 11:32 AM
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The preschool teachers are certified, etc. It's age 6 wks -4. Also has some after school children up to age 12
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Old 02-28-2012, 11:50 AM
wdmmom wdmmom is offline
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If they are 200-300 below the average cost, I don't see where $2.40 a day is going to make or break anyone.

It's a very small offset in comparison.

I would consider establishing a few new clients first. And, rather than $12 per week, you might want to try $10. People tend to like nice round numbers.
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Old 02-29-2012, 06:32 AM
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Thanks! As a mother myself I was thinking that it wasn't that significant of an increase, but just wanted to get some feedback!
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raising rates, rate increase

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