Daycare.com Forum
Daycare Center and Family Home Forum>Targeted Marketing For Kids Of Certain Ages
EntropyControlSpecialist 09:28 AM 05-14-2013
This is what I wrote in another thread, but thought it might be helpful for those who don't know that Vistaprint offers this service.
You can either buy the list and mail out items yourself, or you can buy the list and have them mail out items for you. I have done both in the past and had the most luck in getting clients when they mailed out postcards for me for whatever reason. I'm about to mail out 210 postcards to families with 2-year-olds within a 1 mile radius of my home. I can only afford to send out 210, which is half of what they found.
You're going to make a custom mailing list.
http://www.vistaprint.com/mailing-li...ts&xnav=TopNav
1. "Residential Customers"
2. Choose "Closest to this address" or "Zip Codes" or "Counties" (I choose closest to this address, and always choose 1 mile or 5 miles)
3. "Custom Options" > Presence of Children "Children Present" AND select "Children Age Ranges" with the ages you want it being sent to
You can either buy the list and mail out items yourself, or you can buy the list and have them mail out items for you. I have done both in the past and had the most luck in getting clients when they mailed out postcards for me for whatever reason. I'm about to mail out 210 postcards to families with 2-year-olds within a 1 mile radius of my home. I can only afford to send out 210, which is half of what they found.
You're going to make a custom mailing list.
http://www.vistaprint.com/mailing-li...ts&xnav=TopNav
1. "Residential Customers"
2. Choose "Closest to this address" or "Zip Codes" or "Counties" (I choose closest to this address, and always choose 1 mile or 5 miles)
3. "Custom Options" > Presence of Children "Children Present" AND select "Children Age Ranges" with the ages you want it being sent to
rmc20021 10:25 AM 05-14-2013
Hmmmm, I like this idea. Think I'll check into it. I'm going to be having 3 full time spots I need to fill within the next few weeks so gotta get moving.
slorey 10:33 AM 05-14-2013
What a great idea! I will definitely be looking into this ! Do they have the option to narrow it down to teacher's kids? 
butterfly 10:43 AM 05-14-2013
Originally Posted by EntropyControlSpecialist:
This is what I wrote in another thread, but thought it might be helpful for those who don't know that Vistaprint offers this service.
You can either buy the list and mail out items yourself, or you can buy the list and have them mail out items for you. I have done both in the past and had the most luck in getting clients when they mailed out postcards for me for whatever reason. I'm about to mail out 210 postcards to families with 2-year-olds within a 1 mile radius of my home. I can only afford to send out 210, which is half of what they found.
You're going to make a custom mailing list.
http://www.vistaprint.com/mailing-li...ts&xnav=TopNav
1. "Residential Customers"
2. Choose "Closest to this address" or "Zip Codes" or "Counties" (I choose closest to this address, and always choose 1 mile or 5 miles)
3. "Custom Options" > Presence of Children "Children Present" AND select "Children Age Ranges" with the ages you want it being sent to
Would you mind sharing how much this service costs? I tried to access it online and got an error message and it wouldn't let me proceed. Thanks.This is what I wrote in another thread, but thought it might be helpful for those who don't know that Vistaprint offers this service.
You can either buy the list and mail out items yourself, or you can buy the list and have them mail out items for you. I have done both in the past and had the most luck in getting clients when they mailed out postcards for me for whatever reason. I'm about to mail out 210 postcards to families with 2-year-olds within a 1 mile radius of my home. I can only afford to send out 210, which is half of what they found.
You're going to make a custom mailing list.
http://www.vistaprint.com/mailing-li...ts&xnav=TopNav
1. "Residential Customers"
2. Choose "Closest to this address" or "Zip Codes" or "Counties" (I choose closest to this address, and always choose 1 mile or 5 miles)
3. "Custom Options" > Presence of Children "Children Present" AND select "Children Age Ranges" with the ages you want it being sent to
momofboys 10:45 AM 05-14-2013
Very neat!!!!
EntropyControlSpecialist 10:49 AM 05-14-2013
Originally Posted by butterfly:
Would you mind sharing how much this service costs? I tried to access it online and got an error message and it wouldn't let me proceed. Thanks.
I'm about to do 210 postcards (their fee for doing it is $20, plus the postcards being made, plus the postage, plus the list fee) and it will be around $100-130. The price per postcard goes down the more you order. I believe it's saying mine would be 65 cents each (with all of that included).Would you mind sharing how much this service costs? I tried to access it online and got an error message and it wouldn't let me proceed. Thanks.
If the link I posted doesn't work, just go to vistaprint and type in "mailing list" and that should pull up the same page.
butterfly 10:52 AM 05-14-2013
Originally Posted by EntropyControlSpecialist:
I'm about to do 210 postcards (their fee for doing it is $20, plus the postcards being made, plus the postage, plus the list fee) and it will be around $100-130. The price per postcard goes down the more you order. I believe it's saying mine would be 65 cents each (with all of that included) total.
If the link I posted doesn't work, just go to vistaprint and type in "mailing list" and that should pull up the same page.
thank you. YOur link worked great. I was trying to open an account with them to get some information and that's when I got an error message.I'm about to do 210 postcards (their fee for doing it is $20, plus the postcards being made, plus the postage, plus the list fee) and it will be around $100-130. The price per postcard goes down the more you order. I believe it's saying mine would be 65 cents each (with all of that included) total.
If the link I posted doesn't work, just go to vistaprint and type in "mailing list" and that should pull up the same page.
CedarCreek 10:52 AM 05-14-2013
This is an excellent idea! Thank you!
daycarediva 11:04 AM 05-14-2013
There are 636 3 year olds within a mile radius of me! WOW! Soooo doing this RIGHT NOW (I'm just doing 100, see if I get any hits and take it from there) 
thanks!!!
thanks!!!
momofboys 11:13 AM 05-14-2013
I live in a small town (population 12,000) & I plugged it in doing 2-4-year-olds & it came up with almost 900 kiddos!!! Like Entropy said you can buy just the list - I plugged in that I wanted 250 of those names & it said I would pay $25.00 -not bad if you want to do the postcard work on your own.
Edited to add - I know this sounds silly but one of my past clients (that I termed) is within my "mile" & I really on't want to send them a thing lol. That is one reason why I plan on buying the addresses so I can come up with something on my own to mail out & I am guessing I will know some of these families from preschool, etc. I LOVE this idea though. Thank you so much to the poster!
Like Entropy said you can buy just the list - I plugged in that I wanted 250 of those names & it said I would pay $25.00 -not bad if you want to do the postcard work on your own.Edited to add - I know this sounds silly but one of my past clients (that I termed) is within my "mile" & I really on't want to send them a thing lol. That is one reason why I plan on buying the addresses so I can come up with something on my own to mail out & I am guessing I will know some of these families from preschool, etc. I LOVE this idea though. Thank you so much to the poster!
EntropyControlSpecialist 11:17 AM 05-14-2013
I tried printing off mailing labels when I did it myself and it was a huge headache getting the labels to line up correctly with my printer. It was a nightmare!!! If I had a better system down, I'd do it myself. I didn't think that handwriting addresses was as professional ... but could I be wrong? If I could handwrite addresses I could save some $.
KnoxMom 10:55 AM 05-14-2013
I actually get ALL of my marketing materials from Vistapring; business card, refer-a-friend cards, postcards, signs, etc. The shipping is costly sometimes, but the overall price and convenience tops anything local. Thank you for sharing the details. I didn't want to pay for their mailing lists and opted to drop off at local grocery stores, dry cleaners, hair salons, consignment stores, etc. Definitely something to consider!
EntropyControlSpecialist 11:34 AM 05-14-2013
Here is the breakdown for 210 postcards to be mailed if anyone wants to see.
If you mail them yourself, it looks like you'd only save $20.
If you mail them yourself, it looks like you'd only save $20.
Originally Posted by :
Postcards
210 $42.99
Black & White Back Side INCLUDED
Glossy Finish INCLUDED
Postcard Mailing Fee
Includes:
Address validation
Duplicate checking
Address printing and sorting
210 $19.99
Premium Consumer Records
Number of Records: 210
$21.00
Current Resident Requested Option INCLUDED
Postage:
First Class Postage
$63.00
Printing Speed:
Standard Printing INCLUDED
Total: $146.98
Postcards
210 $42.99
Black & White Back Side INCLUDED
Glossy Finish INCLUDED
Postcard Mailing Fee
Includes:
Address validation
Duplicate checking
Address printing and sorting
210 $19.99
Premium Consumer Records
Number of Records: 210
$21.00
Current Resident Requested Option INCLUDED
Postage:
First Class Postage
$63.00
Printing Speed:
Standard Printing INCLUDED
Total: $146.98
preschoolteacher 11:50 AM 05-14-2013
Thank you so much!! This is one of the reason I LOVE this board. I was planning on doing a mailing already, and I was worried about how to afford a large area or waste money sending mailers to people without kids. This solves my problem!
LaLa1923 11:52 AM 05-14-2013
How do they know the ages living there???
EntropyControlSpecialist 11:54 AM 05-14-2013
I scrolled down and saw this:
Data provided by AccuData, a leading provider of targeted mailing lists.
Records are updated every 6 months and cleared of duplicates.
FAQ
Purchasing Mailing Lists
- Where does the data come from when I buy a list?
The data comes from Accudata, an industry leader in marketing information solutions.
- Do I own the data once I purchase a list? Are there restrictions?
Purchasing a list from Accudata constitutes a one-year rental of the list. After one year, if some of the list members have not become customers, they can no longer be used without purchasing the list again. It is best practice to refresh any mailing list older than six months due to the frequency of address changes. Please refer to our Terms of Use for Mailing Lists for further details.
- Can I view my list before I purchase it?
Unfortunately we can’t display the details of your list until your purchase is complete. However, you will be shown the number of results before completing your purchase.
- Will I be able to view, edit and download my list?
Yes. Once purchased, your list can be downloaded, edited and re-used for a period of one year from the purchase date. For more details on the use of mailing lists, please see our Terms of Use for Mailing Lists.
- How long before a purchased list is made available to me in My Lists?
A purchased list is usually delivered to your "My Lists" page in about 30 minutes, but in some cases may take up to a few hours. You will receive an email notice when your list is available for
Pricing per address:
Qty Price
1-499 $0.07
500-1999 $0.06
2000-20000 $0.05
Data provided by AccuData, a leading provider of targeted mailing lists.
Records are updated every 6 months and cleared of duplicates.
FAQ
Purchasing Mailing Lists
- Where does the data come from when I buy a list?
The data comes from Accudata, an industry leader in marketing information solutions.
- Do I own the data once I purchase a list? Are there restrictions?
Purchasing a list from Accudata constitutes a one-year rental of the list. After one year, if some of the list members have not become customers, they can no longer be used without purchasing the list again. It is best practice to refresh any mailing list older than six months due to the frequency of address changes. Please refer to our Terms of Use for Mailing Lists for further details.
- Can I view my list before I purchase it?
Unfortunately we can’t display the details of your list until your purchase is complete. However, you will be shown the number of results before completing your purchase.
- Will I be able to view, edit and download my list?
Yes. Once purchased, your list can be downloaded, edited and re-used for a period of one year from the purchase date. For more details on the use of mailing lists, please see our Terms of Use for Mailing Lists.
- How long before a purchased list is made available to me in My Lists?
A purchased list is usually delivered to your "My Lists" page in about 30 minutes, but in some cases may take up to a few hours. You will receive an email notice when your list is available for
Pricing per address:
Qty Price
1-499 $0.07
500-1999 $0.06
2000-20000 $0.05
Patches 11:59 AM 05-14-2013
I did this once but did not get even one phone call
Might have been timing, might have been my area
Might have been timing, might have been my area
EntropyControlSpecialist 12:02 PM 05-14-2013
Originally Posted by Patches:
I did this once but did not get even one phone call Might have been timing, might have been my area
When I originally did it, I enrolled 5 clients and had many interviews. It was when I first opened and I let Vistaprint mail them out. It was in the Spring that I mailed them out.I did this once but did not get even one phone call
Might have been timing, might have been my areaWhen I did it a second time, I mailed them out and didn't receive any calls. I think I only did 150 or so. I think it was an odd time. It was in the Fall.
I'll update if I receive any inquiries from doing it again. I don't have any other options where I live. I've always had Craigslist ads up, but I have never received anything from it. The stores in my area are a good 10+ minute drive away (I live in a SMALL community that is pretty secluded) and there are an abundance of in-home daycares and center daycares in that area. The postcards, word of mouth, and the state website (where people search for local daycares) are the only ways I have gotten clients.