Daycare.com Forum Kidacare by Minute Menu Force of Nature Disinfectant HiMama Childcare App

Go Back   Daycare.com Forum > Main Category > Daycare Center and Family Home Forum

Daycare Center and Family Home Forum Daycare Center and Family Home owners, Directors, Operators and Assistants should post and ask questions here.

Reply
 
Thread Tools Display Modes
  #1  
Old 09-26-2018, 11:18 AM
LittleScholars's Avatar
LittleScholars LittleScholars is offline
Daycare.com Member
 
Join Date: Jan 2016
Location: New York
Posts: 472
Default Boosting Facebook Page?

Has anyone boosted their facebook business page? Did it yield good results?

I've never had a problem filling spots, but I'm currently in an extra weird position because I'm closing until Nov 26 for maternity leave, I only have weird part time spaces, I reduced my hours (now 7:30-4:30), and I'm not offering full time summer care and longer (TBD exactly what I'll be offering, but most likely a reduced week). Needless to say, finding the perfect fit is now much harder. I'm wondering if paying for the boost would be beneficial. I hate facebook and I hate mixing business with personal, so I don't really want to spam my personal friend list with my daycare info.
Reply With Quote
  #2  
Old 09-26-2018, 11:35 AM
Cat Herder's Avatar
Cat Herder Cat Herder is offline
Advanced Daycare.com Member
 
Join Date: Dec 2010
Posts: 11,164
Default

This brings to mind the whole "never pay money to make money". IDK. Maybe the money would be better spent getting your current clients to spread the word? A small discount for anyone whose referral enrolls?
__________________
- Unless otherwise stated, all my posts are personal opinion and worth what you paid for them.
Reply With Quote
  #3  
Old 09-26-2018, 12:22 PM
Baby Beluga's Avatar
Baby Beluga Baby Beluga is online now
Daycare.com Member
 
Join Date: Aug 2014
Location: USA
Posts: 3,644
Default

I too didn't want to spam my friends and family with FB stuff. So I have two different FB accounts. One is strictly for family and friends and one that is strictly business that my business page is attached to. Just a thought for you.

I have boosted 2 posts. The first one I had inquiries from and gained a lot of likes, but did not net any new enrollments. The second one I just got views. No new likes or inquiries. So I think it's a toss up. Before paying again I would advertise in moms groups and other free forms of advertising.
Reply With Quote
  #4  
Old 09-26-2018, 01:56 PM
CityGarden's Avatar
CityGarden CityGarden is online now
Daycare.com Member
 
Join Date: Mar 2016
Location: The Happiest Place on Earth
Posts: 1,662
Default

I suggest you define what you can/will offer before you actively market. My offerings are limited and do not suit all families and it takes longer for me to fill an open spot but I am clear on what those offerings are which helps me to clearly communicate those with potential parents and it helped me know the best methods/places to market. It could help you see if you should be marketing to teachers, SAHMs, Nurses, etc.

I have a very basic FB page for my business and do not spam my friends and family from my personal page. I have boosted a post listing open spots and boosted an event for an open house. I received likes from the boosted post but would not do that again as they did not lead to enrollments or tours. I had good success with the boosted event for the open house. The open house post linked to a Inquiry/Open House RSVP form on my website (getting their contact info and increasing traffic to my site) and I had several people attend the open house and three enroll from that open house. In addition to the boosted post for the open house I also personally posted in FB Mom Groups about the open house as well so I cannot give all the credit for the turn out just to the boosted event post but I felt it was worth it.

I do find posting in moms groups has been better than paying for boosted post/events and referral are best!! I would maybe first offer your current families some sort of promotion to share your program with their friends.
Reply With Quote
  #5  
Old 09-27-2018, 10:29 AM
LittleScholars's Avatar
LittleScholars LittleScholars is offline
Daycare.com Member
 
Join Date: Jan 2016
Location: New York
Posts: 472
Default

Quote:
Originally Posted by Baby Beluga View Post
I too didn't want to spam my friends and family with FB stuff. So I have two different FB accounts. One is strictly for family and friends and one that is strictly business that my business page is attached to. Just a thought for you.

I have boosted 2 posts. The first one I had inquiries from and gained a lot of likes, but did not net any new enrollments. The second one I just got views. No new likes or inquiries. So I think it's a toss up. Before paying again I would advertise in moms groups and other free forms of advertising.
I also have two! I should have said that. I don't invite people to like it, but I think I can do that. I've always had the best luck in the mom groups, but some are now forbidding posts about daycare (boo). But that really is the best place to start (and free).

Thanks!
Reply With Quote
  #6  
Old 09-27-2018, 10:32 AM
LittleScholars's Avatar
LittleScholars LittleScholars is offline
Daycare.com Member
 
Join Date: Jan 2016
Location: New York
Posts: 472
Default

Quote:
Originally Posted by CityGarden View Post
I suggest you define what you can/will offer before you actively market. My offerings are limited and do not suit all families and it takes longer for me to fill an open spot but I am clear on what those offerings are which helps me to clearly communicate those with potential parents and it helped me know the best methods/places to market. It could help you see if you should be marketing to teachers, SAHMs, Nurses, etc.

I have a very basic FB page for my business and do not spam my friends and family from my personal page. I have boosted a post listing open spots and boosted an event for an open house. I received likes from the boosted post but would not do that again as they did not lead to enrollments or tours. I had good success with the boosted event for the open house. The open house post linked to a Inquiry/Open House RSVP form on my website (getting their contact info and increasing traffic to my site) and I had several people attend the open house and three enroll from that open house. In addition to the boosted post for the open house I also personally posted in FB Mom Groups about the open house as well so I cannot give all the credit for the turn out just to the boosted event post but I felt it was worth it.

I do find posting in moms groups has been better than paying for boosted post/events and referral are best!! I would maybe first offer your current families some sort of promotion to share your program with their friends.
This is good advice. I have a very, very basic FB page (I don't love FB), but a very nice website that clearly states what I offer. What I want is to funnel people to my website, which currently is very hard to find on google (I should prioritize working on that). My target audience is teachers, so you're right that I should actually try to target that audience.
Reply With Quote
Reply

Tags
facebook

Thread Tools
Display Modes

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Facebook business page BabyMonkeys Daycare Center and Family Home Forum 8 06-02-2016 02:02 PM
Facebook Page Unregistered Daycare Center and Family Home Forum 9 11-19-2015 01:00 PM
Facebook Page name Preschool/daycare teacher Daycare Center and Family Home Forum 10 09-23-2015 06:49 PM
Facebook Page Promotion - What Do You Think? missT New Members - Welcome to the Daycare.com Forum! 4 03-27-2014 12:14 PM
How Can I Create A Facebook Page? littleblossoms Daycare Center and Family Home Forum 2 02-24-2014 01:31 PM


All times are GMT -7. The time now is 05:25 PM.



Daycare.com         Find A Daycare         List Your Daycare         Toys & Products                 About Us

Daycare.com
Please read our Disclaimer before continuing.

Topics pertain mainly to the following States:

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming