Daycare.com Forum Daycare Forum

Go Back   Daycare.com Forum > Main Category > Daycare Center and Family Home Forum

Daycare Center and Family Home Forum Daycare Center and Family Home owners, Directors, Operators and Assistants should post and ask questions here.

Reply
 
Thread Tools Display Modes
  #1  
Old 01-06-2019, 11:57 PM
CreativeDays's Avatar
CreativeDays CreativeDays is offline
Daycare.com Member
 
Join Date: Oct 2018
Posts: 6
Default Frustrated. How to Recruit New Clients??

I am really frustrated with being ghosted by potential clients. I am a new childcare in an area that really needs it. However, my interest over the last two months has been 12 inquiries, 7 interviews, and I have only landed 1. I am frustrated. What can I do to land clients? I am legally unlicensenced right now, but I follow all regulations and run a super clean ship. Im turning down people with littles under 24 months because I already have one aside from my own. How can I get 2-5 year olds to join? I am a pretty introverted person, so social events are hard for me.
My major sources right now are Craigslist and a local Mom group on FB (that seems to not want me there)
Reply With Quote
  #2  
Old 01-07-2019, 12:25 AM
CreativeDays's Avatar
CreativeDays CreativeDays is offline
Daycare.com Member
 
Join Date: Oct 2018
Posts: 6
Default

I have my major certifications, my own curriculum... my price is according to price study and as low as I can afford and minimum wage divided by 3.
Reply With Quote
  #3  
Old 01-07-2019, 12:30 AM
CreativeDays's Avatar
CreativeDays CreativeDays is offline
Daycare.com Member
 
Join Date: Oct 2018
Posts: 6
Default

People want to interview, and it seems to go well, but then they just ghost.
Reply With Quote
  #4  
Old 01-07-2019, 12:35 AM
CreativeDays's Avatar
CreativeDays CreativeDays is offline
Daycare.com Member
 
Join Date: Oct 2018
Posts: 6
Default

I am in a downstairs apartment with a limited back porch space but the park is less than a block away.
Reply With Quote
  #5  
Old 01-07-2019, 05:26 AM
284878's Avatar
284878 284878 is offline
Day Care Owner
 
Join Date: Oct 2013
Location: Next door
Posts: 2,188
Talking

How do you advertise? Do you say unlicense, in your ad? I read somewhere that providers that can operate with out a license should avoid saying unlicense because 'un' is associated as a negative thing. That a better title is legally license exempt. Also when people scan ads, they may not contact you if they scan the ad and see the word unlicense vs license.

Our state just changed the title of a family member who cared for family in their home from unlicensed to license exempt. Which before pp thought being unlicense was legal, now it says that you don't need a license but you need to follow these regulations, and when they learn more they find that they can only care for family in their home.

With Craigslist I found more rate checkers or scammers than interested parties. So I changed my ad so that the only way to contact me was through my website. I have a short summary and then link my website. I also say like us on FB and link my DC fb page. (Which they can also contact me through but I don't advertise that)
My website is with Weebly and it is free.

As for getting older kids, I find it hard to do with out having an older child attached to a younger one. I am in the process of replacing a family with another and I targeted families with two or more kids because I need the extra body vs a family of one, (an infant). I love infants but until my ds ages out of the infant spot, I'm avoiding just enrolling a single infant.

When you get infant calls do you create a waiting list? I do, especially if the infant is about to age out of the infant spot. When they do, you can call them back and see if they still need care.

Why do you feel that way about the fb mom group?
Reply With Quote
  #6  
Old 01-07-2019, 06:06 AM
Cat Herder's Avatar
Cat Herder Cat Herder is offline
Advanced Daycare.com Member
 
Join Date: Dec 2010
Posts: 13,753
Default

You only enroll 2 and up? How big is your apartment? How old is your child? It is possible these are the lead concerns to be addressed?

2-5 up need a lot of indoor and outdoor space to run and play. Many people do not choose a provider with their own young children at home as that tends to have its own brand of issues. (click on the tags for old threads)

How do you get the kids to the park?

Some may not want their kids walking there and others may not want their kids transported. Both have fallen out of favor with licensing.

Why did you not become licensed?

Many may be concerned about that with all the public advertising to parents to choose only licensed providers.

How does your apartment complex look from street view?

Many people judge based on if a place looks warm, inviting and somewhere they'd like to spend the day.

Just a few immediate thoughts.
__________________
- Unless otherwise stated, all my posts are personal opinion and worth what you paid for them.
Reply With Quote
  #7  
Old 01-07-2019, 07:53 AM
Pestle's Avatar
Pestle Pestle is offline
Daycare.com Member
 
Join Date: May 2016
Location: Tennessee
Posts: 1,700
Default

Cat Herder has great advice for getting yourself started on the right foot, but also:

A shocking number of people are flakes. Until you have a word-of-mouth network, expect a flake-to-normal ratio similar to what you're experiencing.

Warning: I wanted toddlers, too, when I first opened. I learned the hard way that the few toddlers who are on the market for daycare are on the market for a reason. They often have behavioral issues that got them booted from multiple daycares, and the parents have even worse behavioral issues. Now I grow my own toddlers.
Reply With Quote
  #8  
Old 01-07-2019, 07:56 AM
Cat Herder's Avatar
Cat Herder Cat Herder is offline
Advanced Daycare.com Member
 
Join Date: Dec 2010
Posts: 13,753
Default

Quote:
Originally Posted by Pestle View Post
Warning: I wanted toddlers, too, when I first opened. I learned the hard way that the few toddlers who are on the market for daycare are on the market for a reason. They often have behavioral issues that got them booted from multiple daycares, and the parents have even worse behavioral issues. Now I grow my own toddlers.
Sing it, sister. Or daycare hopping, non-paying parents.

This is such a huge lesson and made all the difference for me early on.
__________________
- Unless otherwise stated, all my posts are personal opinion and worth what you paid for them.
Reply With Quote
  #9  
Old 01-07-2019, 09:02 AM
Blackcat31's Avatar
Blackcat31 Blackcat31 is offline
 
Join Date: Oct 2010
Posts: 19,760
Default

Quote:
Originally Posted by CreativeDays View Post
I am really frustrated with being ghosted by potential clients. I am a new childcare in an area that really needs it. However, my interest over the last two months has been 12 inquiries, 7 interviews, and I have only landed 1. I am frustrated. What can I do to land clients? I am legally unlicensenced right now, but I follow all regulations and run a super clean ship. Im turning down people with littles under 24 months because I already have one aside from my own. How can I get 2-5 year olds to join? I am a pretty introverted person, so social events are hard for me.
My major sources right now are Craigslist and a local Mom group on FB (that seems to not want me there)
What state are you in?
Do most daycare's in your area operate legally unlicensed or is that not as common?

Wondering because, unless it's the norm, prospective parents may be shying away due to not being licensed.
Reply With Quote
  #10  
Old 01-07-2019, 09:21 AM
Jupadia's Avatar
Jupadia Jupadia is offline
Daycare.com Member
 
Join Date: Nov 2016
Location: Canada
Posts: 852
Default

I've been un business for about 6 years now. It super easy for me to find kids under 2 who need care. Most of those come to me as kids who's parents are finished mat leave and starting care for first time. I'm only allowed two kids in this age group so spots fill quickly. Over 2 is harder to find, they either grow or are changing providers. With a change of providers it's sometimes due to a move but lots of time cause they have a behavioral problem with their previous care. Occasionally you get one who's last provider was just not as great as advertised and parents switch. Currently I I have 2 leaving for Kindergarten in the fall. I've already started to advertise cause I'll only be able to fill the spots with one under 2 and the other will have to be over 2.
I get a lot of calls from my lawn sign, but I gusse living in an appartment you would not be able to do this. Most calls I get from kijji are just those looking for the cheapest care possible.
Reply With Quote
  #11  
Old 01-07-2019, 01:56 PM
Michael's Avatar
Michael Michael is online now
Admin & Owner-Daycare.com
 
Join Date: Aug 2007
Location: Moorpark CA, Ocean Ridge, FL
Posts: 7,802
Default

Here is a great article written by one of our forum members regarding marketing-your-daycare: https://www.daycare.com/news/adverti...r-daycare.html
Reply With Quote
  #12  
Old 01-07-2019, 08:05 PM
CreativeDays's Avatar
CreativeDays CreativeDays is offline
Daycare.com Member
 
Join Date: Oct 2018
Posts: 6
Default

Wow, quite a response. Thank you, everyone, for your insights.

I haven't mentioned my licensing status in my ad. Only that I'm not currently accepting state payments. I've had a few people specifically ask, and I've told them I am license exempt due to my small group status. I didn't intend to ever have a large group and I can watch 3 littles at a time, not including my own. I decided to do this because my son was constantly getting sick at the large center (the only place I could find space and didnt adhere to a strict sick policy) which was stressful, hard on us both and really defeated the purpose of taking him there to try to hold down a job.

Being legally unlicensed is not the norm, but space at most of the other licensed facilities/centers is packed and at a premium.

For registered families, you can only have 2 under 24 months (mine is 18 months), including your own child. That doesn't technically apply to me right now, but if I want to become licensed, it will. I am a very conscientuous person, and trying to follow best practices. That is why I am looking for ages 2-5 years. I may decide to pursue licensing but right now, money is a factor to jumping some final hoops such as paying to have a landline telephone in my home. I am barely getting by at the moment and struggling with the bills/rent I already have. So seeing as how it was not required for my goal of 3 littles, I haven't pusued it completely. I have my CPR/first aid card, food handler's, and state required courses completed.

About the mom group and feeling a bit unwelcome there, The admins have deleted my postings about my childcare and I even had 1 person attack my chosen profession saying something along the lines of daycare being "nuts."
Nanny share appears to be becoming very popular here now, which is something I didn't anticipate.

My apartment was recently remodled, which is pretty rare around here. A lot of places look pretty old. I don't believe lead to be a factor. I don't have peeling paint. My son has been tested for lead and his levels are normal. Also, I have always used bpa free bottled spring water for consumption purposes.

I believe my apartment to be ballpark 600 square feet. Plus outdoor area which includes a porch and extends out a couple feet further to a tree line. I am utilizing all of my apartment for care. The bedroom is a napping space.

It is cosmetically not run down. Its a very small privately owned complex with good maintenance. I live near a university and most of my neighborhood is student housing. There aren't any other small children in the neighborhood.

I am walking the children to the park around the back of a neighboring apartment complex and away from any busy street.

I believe I may have lost 1 prospective after discussing my trial period, so likely behavioral issues there.

I think this answered all of the questions...

Thanks erveryone.
Reply With Quote
Reply

Tags
apartment, providers own child, providers own children, small room, small space, transportation - walking agreement, transporting daycare kids, unlicensed daycare

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
FB Is Costing Me Clients Ariana Daycare Center and Family Home Forum 19 04-17-2016 06:04 PM
Transition from Summer Clients to Winter Clients Pepperth Daycare Center and Family Home Forum 3 08-20-2015 12:37 PM
So Frustrated Jagen Daycare Center and Family Home Forum 6 11-04-2013 09:38 AM
Frustrated With Getting New Clients! TheGoodLife Daycare Center and Family Home Forum 5 04-05-2013 09:22 AM
Frustrated ;0( DCP Daycare Center and Family Home Forum 12 05-07-2012 01:36 PM


All times are GMT -7. The time now is 04:32 AM.



Daycare.com         Find A Daycare         List Your Daycare         Toys & Products                 About Us

Daycare.com
Please read our Disclaimer before continuing.

Topics pertain mainly to the following States:

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming