Forum Kidacare by Minute Menu HiMama Childcare App

Go Back Forum > Main Category > Daycare Center and Family Home Forum

Daycare Center and Family Home Forum Daycare Center and Family Home owners, Directors, Operators and Assistants should post and ask questions here.

Thread Tools Display Modes
Old 09-30-2013, 10:35 AM
sharlan's Avatar
sharlan sharlan is online now
Advanced Member
Join Date: May 2011
Location: Chino, California
Posts: 6,014
Default Advertising

I'm starting to get really frustrated. I have open spaces that I just can't fill. I even have a coveted infant space open now and another one will open in 5 weeks.

I've been advertising on Craigslist, where I've received a lot of calls in the past. Now, nothing. The last 3 calls were for ladies looking for jobs in a daycare. Of course, I didn't have openings when I got the calls.

I've talked to two other providers that live near me, asking where they're advertising. I guess advertising is a trade secret that no one is willing to share. We each have something different to offer, so it's not like we are in direct competition. #1 caters to the Mandarin speaking community. #2 caters to school age. I cater to families who want their children to go on outings that #1 and #2 don't do.

I've tried our local paper, Penneysaver, yellow pages, restaurant menus, word of mouth, etc with absolutely no luck.

Anyone have any other ideas?
Reply With Quote
Old 09-30-2013, 10:40 AM
BBDC's Avatar
BBDC BBDC is offline
New Member
Join Date: Feb 2012
Location: Wisconsin
Posts: 86

Does your local grocery store have a place where you can hang flyers? or when I first started I even put flyers on cars window shields at the local hospital! I got a few calls from there? Facebook? I get a lot of my business from word of mouth on facebook.
Reply With Quote
Old 09-30-2013, 10:52 AM
Leigh's Avatar
Leigh Leigh is online now Member
Join Date: Apr 2013
Posts: 3,750

Radio works well if you can afford it. Some areas it's really cheap (it is in my area). I can purchase ads that run in rotation with weather updates (15-seconds) and get up to 400 ads a month for $125. Weather is on when people are in their cars going to work, so you reach parents as well as grandparents, friends, etc. of people looking for care.

You could try a cross-promotion strategy, too. Do you have a place that specializes in children's haircuts? You could hand out coupons or cards for them in exchange for them handing out your business cards. You could hand out pizza coupons in exchange for a pizza place offering your cards (lots of parents order pizza). Same with children's clothing or consignment stores, toy stores, etc.
Reply With Quote
Old 09-30-2013, 10:54 AM
melilley's Avatar
melilley melilley is offline Member
Join Date: Oct 2012
Location: Michigan
Posts: 5,018

I'm in the same boat! I opened in January and was full by the first week in March and I advertised on CL, plus I got a lot of calls. Now I have one opening and I've had an ad up of about a month and a half and have gotten some calls, most for the wrong age and have had one interview that didn't pan out. It must be that time of year.?
Reply With Quote
Old 09-30-2013, 12:48 PM
spinnymarie's Avatar
spinnymarie spinnymarie is offline
mac n peas
Join Date: May 2013
Location: Illinois
Posts: 889

I don't have much experience but I would blame the time of year as well - seems like lots of people are changing over the summer and right now are probably still settling wherever they picked -- or giving it one last shot before they decide to change
Reply With Quote
Old 09-30-2013, 05:53 PM
TwinKristi's Avatar
TwinKristi TwinKristi is offline
Family Childcare Provider
Join Date: Aug 2013
Location: California
Posts: 2,389

I was slow at this time last year as well, then between Oct-Feb I filled up. Now I'm slow again after next week. I'll be down to 3 kids, 1 SA every day after school, 1 four days and 1 three days. I had an ad on CL I need to renew and will do that now while I'm thinking of it. We have a local resources and referrals group, 4C's, and they have a revolving list they send out when people ask for them. I also paid to advertise on this site through Dec in hopes of filling up again!
Reply With Quote
Old 10-01-2013, 07:53 AM
missheather's Avatar
missheather missheather is offline Member
Join Date: Feb 2013
Location: Central California
Posts: 69

What about the local community college, local gym, pee-wee football games, local government center (County offices, social services office), also the local childcare referal agency (if your community has one)

Do you have a facebook page? Maybe letting your "friends" on facebook know you have any open... they may know a coworker or family member looking for care.

Good luck!
Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertising/ Vehicle Deduction Unregistered Daycare and Taxes 2 02-07-2013 10:24 AM
Advertising kcnjason Daycare Center and Family Home Forum 0 08-15-2012 01:20 PM
When To Start Advertising For Fall WImom Daycare Center and Family Home Forum 7 06-05-2012 08:23 AM
Advertising Ideas jenh171 Daycare Center and Family Home Forum 11 06-30-2010 07:28 AM
No Luck With Advertising Unregistered Daycare Center and Family Home Forum 9 04-15-2010 02:53 PM

All times are GMT -7. The time now is 12:51 PM.         Find A Daycare         List Your Daycare         Toys & Products                 About Us
Please read our Disclaimer before continuing.

Topics pertain mainly to the following States:

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming